Every channel competes. Only winners get your budget.

Final Four is a performance marketing agency for SEO, affiliate and media buying. We test the whole field, cut what doesn’t convert and move the money to the channels that do.

3disciplines, one budget
Weeklytests on every channel
45 minfree bracket review

Bracket simulator

Set a monthly budget and run a test round.

Bracket results
$60,000

Illustrative. Each test compares return on ad spend; budget is split across the Final Four in proportion to their returns.

  • Technical SEO
  • Content clusters
  • Digital PR
  • Affiliate programs
  • Creator partnerships
  • Review sites
  • Paid social
  • Search ads
  • Shopping feeds
  • Server-side tracking

The scoreboard

Results from recent engagements, measured in the client’s own analytics and ad accounts. Every number is tied to revenue or pipeline, not impressions.

Client What we ran Before After Change Time
DTC skincare brand Media buying on Meta and TikTok 1.4xblended ROAS 3.6xblended ROAS +157% 5 months
Series B SaaS company SEO content and technical fixes 38organic demo requests a month 211organic demo requests a month +455% 9 months
Outdoor retailer Affiliate program rebuild $90Kaffiliate revenue a month $410Kaffiliate revenue a month +356% 7 months
Personal finance app Paid social plus app-store SEO $6.20cost per install $2.75cost per install −56% 4 months

Client names withheld at their request. Case details are available on a call.

Three disciplines, one budget

Most brands hire separate agencies for search, partners and paid media, and each one fights for budget. We run all three against the same goal, so money moves to whatever is working this month.

SEO

Month 1 Month 12

Traffic you own, and that keeps compounding.

We fix what stops search engines from ranking you, then build content around the questions your buyers actually search, and earn links from sites they trust.

Included

  • Technical audit and fixes
  • Keyword and topic cluster strategy
  • Content production and on-page optimization
  • Digital PR and link earning

We measure: non-brand organic revenue and qualified leads.

Affiliate

You

Partners who are paid only when they sell.

We build or rebuild your program, recruit creators, publishers and review sites that reach your customers, and set commissions that reward new customers over coupon clicks.

Included

  • Program setup on your network of choice
  • Partner recruitment and onboarding
  • Commission design and fraud controls
  • Incrementality reporting

We measure: incremental revenue at your target cost of sale.

Media buying

A B C D E

Paid social and search, run like an investment desk.

Every campaign starts with a budget, a target and a rule for when to stop. We test creative weekly, manage bids daily and fix tracking first, so the numbers we optimize are real.

Included

  • Meta, TikTok, Google, YouTube and LinkedIn
  • Weekly creative testing
  • Daily bid and budget management
  • Server-side tracking and attribution

We measure: blended customer acquisition cost and return on ad spend.

How the bracket works

Every quarter starts with a wide field and ends with a short list of winners. Each round has clear rules, so cutting spend is a decision, not a debate.

Map the field

Weeks 1–2

We list every channel, campaign and partner you run today, with real numbers from your analytics and ad accounts.

Test head to head

Weeks 3–6

New creative, keyword clusters and partner groups go live in matched tests. Each gets a budget and a stop rule before launch.

Fund the Final Four

Weeks 7–8

Losing tests stop spending. The four strongest plays take the budget they freed up.

Scale the winner

Ongoing

We scale what wins and keep new challengers in testing, so next quarter’s bracket starts stronger.

Selected work

Open a project to see the starting point, what we changed and what it returned.

Outdoor retailer, affiliateAffiliate revenue up 4.5x in seven months

Starting point

Most affiliate sales came from coupon sites claiming credit for customers who were already checking out.

What we changed

Cut coupon commissions, recruited 140 outdoor creators and gear reviewers, and paid a higher rate for first-time customers.

Result

Monthly affiliate revenue grew from $90K to $410K, with 68% from new customers.

Series B SaaS, SEO5.5x more organic demo requests

Starting point

A slow, script-heavy site and a blog written for peers rather than buyers.

What we changed

Rebuilt page speed and site structure, then published 60 pages around the problems buyers search before they look for software.

Result

Organic demo requests rose from 38 to 211 a month over nine months.

DTC skincare, media buyingBlended ROAS from 1.4x to 3.6x

Starting point

Spend spread across 40 ad sets with broken purchase tracking, so the platforms optimized for the wrong customers.

What we changed

Fixed tracking server-side, consolidated to six ad sets and tested five new creator videos every week.

Result

Blended ROAS reached 3.6x on 30% more spend within five months.

Ways to work with us

Start with a free review. If we can help, we’ll recommend a sprint or a retainer with a fixed scope and price.

Bracket review

Free

One 45-minute call

  • Live review of your ad, affiliate and search accounts
  • The four channels we’d fund first
  • A written summary within two business days
Book a review

90-day sprint

From $15,000

Fixed fee, one or two channels

  • Tracking audit and fixes
  • One full bracket cycle of tests
  • Handover playbook for your team
Ask about a sprint

Retainer

From $8,000 a month

Rolling 3-month terms

  • SEO, affiliate and media buying under one plan
  • Weekly testing and monthly budget reallocation
  • Live reporting dashboard
Ask about a retainer

Questions, answered

The things most teams ask before a first call. Anything else, ask us on the review.

Do you require a long-term contract?

No. Sprints run for a fixed 90 days, and retainers renew every three months. You can stop at the end of any term.

Who owns the ad accounts and content?

You do. We work inside your ad, analytics and affiliate accounts, and every page, creative and partner relationship we build stays with you.

How do you report results?

You get a live dashboard connected to your analytics and ad platforms, plus a monthly call where we review the bracket and decide where budget moves next.

What kinds of companies do you work with?

Ecommerce brands, SaaS companies and apps that already sell and want search, partner and paid channels working toward one number.

Can you work alongside our in-house team?

Yes. Many clients keep strategy or creative in-house and use us for testing, buying and reporting. We share our test plans so your team can see every decision.

“They turned off a third of our spend in week two, and revenue went up.”
VP of Growth, DTC skincare brand

Find your Final Four.

Book a free bracket review. We’ll look at your search, affiliate and paid media numbers with you and name the four channels that deserve your next dollar.

Book a free bracket review
hello@finalfourmarketing.com
Book a free bracket review